How To Build An Email List For Marketing

Research shows that over 65% of marketing experts throughout the world ranked email as best online marketing technique. When you build an email list you have a database of interested customers and prospects with whom you can directly communicate with about your products, services and offers. Here are the 5 steps for building an email list for marketing.

1. Create Something Your Target Market Needs

What information does your target market need? What problems are they trying to solve or what will make their life easier or more enjoyable? When you have decided on the best answer, put the details into something that you can give away to your audience for free. This could be a report, an eBook or a video series.

2. Set Up A Squeeze Page

To build an email list for marketing you need to have a webpage that can capture email addresses. This is called a squeeze page. This is the page that will offer your prospects your free information in exchange for their email address. It will contain a box where people can enter and submit their email address to get access to your freebie. The squeeze page should have a nice graphic presentation. It needs to clearly describe the benefits of your freebie and how it can help your audience.

3. Set Up Email Marketing Software

It will become impossible for you to try and manually email your freebie to everyone who asks for it. Therefore you need to set up email marketing software to do this for you. This software is usually called an autoresponder. As well as collecting, managing, and segmenting your email database, it will enable you to automatically deliver a sequence of messages to your audience, develop newsletters and track your email marketing performance.

4. Drive Traffic To Your Squeeze Page

Your next step is to drive traffic to your squeeze page to get people to enter their email address onto squeeze page. There are two ways to do this. You can use paid traffic methods (eg, pay per click marketing, solo ads, banner advertising and social media advertising) or you can use free traffic methods (eg, social media posts, blogging, video marketing and search engine optimization). The option is to use a combination of both paid and free traffic.

5. Continue To Provide Value

As you build an email list for marketing you can’t just continually send sales messages. You have to provide value to your subscribers. Ensure that there’s a good balance between the times you email to push products and services and the times you’re just sharing good information.

Effective List Building Techniques

List building is the process of converting the traffic that comes to your website into subscribers and followers by capturing their emails. The capture of the emails is done in an ethical manner and with the permission of the visitor. To help facilitate getting the visitor’s permission to capture their email and to contact them again, you should offer something of a perceived to value to the visitor in exchange for their email address.

List building should be a process of building rapport with the visitors to your website instead of trying to “sell” them something all of the time. These are already people who are interested in your product or services. These visitors may be interested in what you have to offer but they are probably not yet willing to buy your product or services for a fee.

The potential customer who is interested in your product or service will usually need more time to think about buying your product or service. In a competitive marketplace, the customers have a lot of choices and the customer who has an interest in your product may actually purchase the product of your competitor. From the business point of view, this means you are losing your sales to your competitor.

The best thing to do in such a situation (and especially if you are new to the Internet Marketing business) is to start list building by offering quality information for FREE! Remember you are investing a lot of money on SEO and advertising to bring a customer to your website. You do not want them to just visit and leave your website do you?

List building is not about quantity – but QUALITY

You need to build a list of quality prospects, and also loyal customers, who have an interest in your business. Whenever a customer gets to your website through organic searches, you need to offer something to provide temporary relief to a problem they are facing. For example, if you are selling weight loss exercise videos, then you should offer your visitors a simple exercise video for free. You can ask for the visitor’s email address so you can send them a link to the video. The video should be of high quality and useful to the customer. It is very easy to host the video on YouTube (more information on how to do this will in a later article).

You should also give the customer a summary of the things he/she would learn by viewing the video in order to entice them to provide you their email address. Once the customer fills in their contact information, they should be sent a “Thank You” from your auto-responder with a link to the video included. In a day or two, you should have your auto-responder send information on a related product. For example, perhaps an exercise video course. Be sure to outline the benefits the customer will receive by purchasing the course from you. Include one or two bonuses that will help the customer out as well. If they do not purchase right away, in a few days, have your auto-responder send them another short video for free. Then offer them an opportunity to purchase the video course again.

You should always provide a money back guarantee to increase the potential customer’s interest in trying out your product. Once the customer is satisfied with the quality of the product, move him/her to another list related to the first product. In our example of the exercise videos, perhaps a related product would be “weight loss” information. You need to sell your backend products through this and other lists, using the initial free video as the “hook” to capture their email address in the beginning.

List building is actually more powerful than SEO

The customers in your list are the lifeline of your business. If you treat these customers with care and not try to sell them four or five times per month, they will become LOYAL customers. Then, whenever you produce another useful product, all you will need to do in order to sell the product is to mention it in your email updates. Again, I want to emphasize that you should NOT try to sell your list several times per month. But you should communicate with them three to four times per week with free QUALITY information they can use. The customer will figure if you are “giving away” this kind of information, then the information contained in your courses must be GREAT!

It is very difficult to get your website to rank for highly targeted keywords using paid traffic. I do not recommend using paid traffic at all. I like to use “Give Away” lists to build my mailing list. It is possible to add over 1,000 new subscribers in just about one week’s time. Add them to your auto-responder and then weed them out after about 60 days of emailing them. Some will purchase your product and you can add these to your “buyer list.” Then delete the others. Using this method helps your email analytics out as well. By offering your lists quality information for FREE, you will increase their trust level in your information and they will be eager to purchase your paid info products. Using these list building tips will help you to make sales and to retain the potential customers interested in your business or services.

Money is in the list

The customers who buy products or services from you are more likely to buy again – IF you treat them well and do not continuously hound them for more money through repeated attempts at making sales. Keep them interested in your business by giving them FREE, quality information they can use. You can give them freebies and things that they normally would pay for elsewhere (your competitors). Then, whenever you are doing a major launch of a new product or service (perhaps a membership program), all you have to do is to “mention it” to your loyal customers in your list and sales will pour in!

Smart business owners will also ask their customers to refer others to your business. You can offer them a discount on a product for doing so. This will help to get your name and product to other people who never know your website even existed.

I seen a statistic one time that something to the effect of, “A satisfied customer will tell 3-4 others about your business… but a disgruntled customer will tell 10-20 others… ” So, bottom line, take care of your email list and it will take care of you!

3 Things To Do To Find The Right Web Hosting Company

Whether you are looking to start an online business you need to host your website. While there are many website hosting companies, not all are right for you. For you to choose the right company you need to do these things:

Read online reviews

You should avoid making blind decisions. Before you work with a given company, take your time to research the company and ensure that it has what you are looking for. The easiest way of finding more about a company is reading online reviews. It’s good to note that unlike products and services where the customers are usually satisfied and unsatisfied, most people stick to a given hosting plan before they start experiencing problems with it.

Due to this, you should expect to have more negative reviews. Negative reviews aren’t a deal breaker as some online business people choose a weak plan then when their traffic increases, they start experiencing problems.

For you to make an informed decision you should go through reports that compare services provided by different hosting companies. As rule of thumb ensure that the results are backed up by data.

Follow up on the given testimonials

It’s common for online companies to list testimonials of people that have had great experiences with their products. You shouldn’t assume that a company is great by simply reading the testimonials. Some companies post fake testimonials. You should reach out to the companies or people listed in the testimonials and enquire more about the hosting services.

Do your own research

It’s good to read reviews in order to learn more about the hosting companies. In some cases, there might not be information about a given company. In such a case you have to do your own study. The cool thing is that there are many online tools such as WAPT and Load impact that help you to easily analyze a hosting company.

When doing your studies focus on a number of areas that include: types of hosting plans provided by the company, nature of the support services, the location of the hosting servers and area of specialization of the company. Some companies offer many services that range from web design to web hosting. For ideal results, go with a company that specializes in web hosting. Such companies have been shown to take their work more seriously.

Conclusion

These are the things that you should do when looking for a website hosting company. As rule of thumb go for an affordable company offering the best service.

Why Customized Development Solutions Help Your Business

Going online is a goal shared by most, if not all, companies across the world. It’s an investment with an eye on the future. It’s also a step to boost the capabilities and competencies of the business. In a way, taking the business on the internet is about giving it more prospects to benefit from. It’s also about giving it a wider and bigger audience to cater. To realize all this targets, businesses will need high-quality and feature-rich websites. Since every business is unique in their own way, the requirement of features and functionalities in the websites will vary a great deal.

More so, no two businesses are alike in terms of their goals and the ways to reach there. This is where customized solution comes into play as it’s about giving business-specific development and helping entities realize their varying goals. With custom solutions, it will become easy for businesses to set their specific targets and go about achieving them in the desired manner. In the process, they will need a feature-rich and user-friendly website to make a solid presence on the internet. The website will give them an opportunity to expand their horizon and broaden their net of impact online.

Similarly, a website is often the first point of contact between users and your business on the internet. It will be a source for accessing information, understanding the market and buying some products or services. More so, users often visit websites hoping to access all its features in a simple and straightforward manner. They expect to get easy navigation and they don’t want to face any problem from reaching anywhere in the site. What’s more, sites that take time in loading can hamper the prospects of businesses and can see their audience switch over to the next best option in the domain.

In a way, a website has a major role to play in establishing your presence online and enriching it with more opportunities. If your business did not get a good website developed, it would then never be able to reach to its target audience and fulfil its goals. It’s therefore important to trust only a quality web development company and leverage its domain expertise and knowledge of the latest web technologies. Only a proven company can develop you a SEO-friendly and technically superior website needed to do well on the internet. That’s why businesses should never compromise with the quality of their website.

In overall, your business should hire a company that delivers custom development solutions and understand the latest trends in the market. Since the market is evolving at a great rate and users’ preferences are changing equally fast, it becomes important for your business to not lose the pace or get left behind on the internet. Which is only possible when you have a top-quality website resulted from the efforts of experienced developers and coders. Your business’ online success and performance will depend a lot on the kind of website it has. So, take a sensible decision and trust only experts for the development tasks.

Qualities of a Good Web Development Company!

A website is an important marketing tool which has become essential for every business. With the growing trend of website development, many web development companies have been launched in order to provide high-quality services. Due to the presence of a large number of service providers worldwide, business owners have a vast range to make a choice from.

At the same time, it is also very difficult to make a choice because selecting the most suitable company is important. However, when it comes to find the right and suitable web development company for the development of a business website, you need to focus on the following things.

Level of Competency

Before making any decision to outsource the project, you need to check the level of competency of the company. You must check within the experience and skills of the company so that the right company can be selected.

Portfolio

Portfolio shows the performance of the company with respect to previous projects. It is very important to assess the previous projects of the company so that you may know how the company will execute your project.

Methodology

It is very important to ensure that company executes the right method for the development of your business website. Adopting the standard and appropriate strategy for the development is essential because modifications can be done at the right time.

Security

It is needed to know whether the company has enhanced security coding for websites or not. The security coding for websites must be connected with business data and it can be used by clients.

Collaboration

It is better to have direct collaboration with the website developers. Direct communication can help you shape your goals, deadlines and methodology of website development.

Front-end/Backend

Any professional web development company has specialists of front-end and backend creation. When it comes to backend progression, there are many services such as ASP and Dark red on Track and a good web solution company must be aware of the details of these services.

Research & Development

A good web development company provides room to its developers to research about new technologies and trends. However, if you are selecting a web development company, you must make sure and know that the company is serious about adopting new trends and development methods.

Best Practices

The best web development company is the one which does not only know the latest technology & trends but follows the best practices.

Things to Consider When Looking For the Best Web Design Company

Websites are the heart of every online venture that you should be aware of! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies, now the market is over-flooded with avowedly best design company. Therefore, selection of a good website company has become a tricky task. If you want to reach to any worthy decision, consider these following points before finally venturing out on any web design company:-

• Experience- A best designing company with years of experience is undoubtedly competent in understanding customer needs and requirements, rendering relevant solutions. Experience helps in honing expertise that directly impacts productivity. A web design company rendering services like Application development, SEO, brand building, etc for years should be kept on top of the list.

• Service portfolio- always make sure to check a web design company’s service portfolio. Go through the range of service packages provided by the company along with their expertise level in every domain of website designer. The richer the service portfolio of the company, the better the chances of receiving multifarious design solutions under a single roof.

• Methods of working- checking on the workflow as well as the work procedures followed by an apparently best web design company will save you from the unnecessary worries and troubles. Those companies following unorganized and complicated workflow will demand your presence, delaying web designing and development projects unnecessarily. Talk about their working methods and go with systematic and simplified one. This will save your time and money, ensuring timely submission of assigned projects.

• Reputation- Get ready to do a thorough research on the some best known companies to know more about their company profile along with their market reputation to reach to a decision. Go through the company website, check their clientele and accomplishments and don’t miss out on their client’s feedback. Or simply search over the internet to find information about the company through online forums, communities and groups. Never trust a web design company without checking its credibility.

• Cost effectiveness-.It is vital to measure the cost effectiveness of the company’s web design solutions. Check whether the company is out of your pockets or not and for that you can even ask for quotations from some best designing companies. Compare your needs with the company quote to get cost effective web design solutions at affordable rates.

Web Design Focused on Selling

More businesses have transferred their services online and, as they started to experience the Internet world, there has been a greater need for websites that are designed to sell. Though an eye-catching website may accomplish the purpose of developing a strong brand, good looks on their own are not enough to sell the products/services being offered. You need to incorporate the element of marketing.

Avoid Choice Paralysis

There is a marketing phenomenon called “choice paralysis”. This occurs when the users are provided with too many choices. While giving an option is great, customers may become confused when presented with several choices. No one wants a buyer’s regret, wherein he/she chooses a product then changes his/her mind later on. When customers spend more time than usual in selecting an item, they become paralyzed.

If customers are given too many choices, this causes them to avoid a particular service or task in most cases (Paradox of Choice), and this is what designers should keep in mind when it comes to designs.

As a solution to choice paralysis, make it simpler for consumers to find the product/service that best suits them. Let them know why a particular option is great, then recommend one they should choose. You can highlight the top-selling products by means of visuals, and entice potential customers. If they feel that the product does not fit them, they will try another one, but in case they become confused, you can prevent choice paralysis with a “default” choice.

Display the Product

When you go to a physical store such as a grocery, you can see, inspect and even taste the food products for sale. Your decision to buy is based on the available information like appearance, smell and taste. Are the tomatoes already ripe? Are the strawberries as sweet as they look? Does the bread smell freshly baked?

If you plan to sell Web apps or services on the Internet, you have to do show the product as in a physical store. It is surprising to know that some websites selling software do not display screenshots of their apps. Though these are intangible digital goods you can neither touch nor smell, they can still be seen.

People can easily judge products based on what they look like. For them, appearance is an indicator of a product’s usability, whether this idea is right or wrong. This is called the aesthetic-usability effect.

Direct Attention

You should be able to guide your visitors all through your content. This can be done by aligning items in a consistent, flowing manner and using images to guide the eyes. For instance, you could use a big arrow to focus attention to a particular direction. When visitors notice the arrow, they would want to follow where it leads to.

Write content in such a way that it will flow into something. Scattered descriptions of features look confusing and make your visitors get lost, except if all points lead to calls to action. To make sure that your visitors do not miss out on anything, arrange everything in a straight line to make users scan along it. Let it end with the ultimate call to action, like a download link or a signup.

5 Principles to Build an Effective Website

The overall look, function and usability of a website are essential factors in the process of creating the effective web design. The poorly designed site can result in plenty of issues such as those related to low conversions, low pages per visit, low time on site and a high bounce rate. A well thought out site is usually engaging, easy to use and aesthetically pleasing. Here are five of the principles of effective web design:

Purpose

A well planned and designed site should specifically cater to the needs of the actual web user. A website can have many different purposes, such as entertainment, for information, or for buying goods or services. Every page on the website should have a clear and defined function, and have the ability to clearly assist the user in what they wish to achieve.

Clear layout

Web users want to find relevant information as soon as possible, so for this reason it is essential to provide a clear layout that is easy to read. Organizing the text is possible with short, to the point sentences, bold headings and subheadings and bullet points.

Typeface

The preferred typeface to read on-screen includes the Sans Serif fonts like Verdana and Arial. A benefit of these fonts is that they look modern and include minimal decorative parts. 16-pixel text is generally a nice size to read on-screen and there should be a limit of 2 to 3 typefaces per page to help maintain the more streamlined look.

Colors

A planned color scheme can help to improve the user experience on a website. The use of complementary colors is appreciated for creating harmony and balance. Plus, the colors that complement each other are a lot easier to read on-screen. The use of bright of vibrant colors should be kept to a minimum, and mainly used to highlight something specific on-screen such as a call to action button.

Navigation

Easy to use navigation is essential to keep users on the site and exploring the different areas. Generally, the site user should be able to navigate to the preferred piece of information within three clicks. Other simple navigation tactics include using bread crumbs, a logical page hierarchy, and buttons.

Overall, a functional and beautiful website is easily achieved when the right design elements are put in place. By investing the time at the start of the design project, you can end up with a site that is memorable, useful and engaging for visitors.

7 Top Reasons For Adopting Responsive Web Design

Around the world, mobile sales have overtaken desktops by leaps and bounds. The number of users turning to tablets and smartphones for browsing the internet or shopping online is growing ever rapidly.

In this highly competitive digital age, where portability is king, it is imperative for businesses to employ responsive website designs to build mobile-friendly websites for their products.

This just might be the best decision you could make for your business. Here are the top seven reasons for you to use responsiveness when building your website:

Google favors responsive web design

Websites with responsive web designs would have the same URLs and HTML codes even when accessed over multiple devices. This makes it easier for Google bots to search, crawl and organize content on your website. To learn more, check out some websites with high Google rankings, and observe the responsive web designs they employ.

Boost User Experience

Responsive Websites offer improved user experience. User experience significantly affects search engine optimization. If your website offers a good browsing experience for your visitors, there are better chances of it ranking higher on Google’s search results. Also, it has been shown that users generally revisit and recommend websites that offer them a good user experience.

Easy to change or update

When you use a website with responsive web design, making changes across various devices is a lot easier, since you have to modify the coding only on one URL. This comes in handy when there are quick changes to be made to the content on your website.

Sharing and linking becomes easier

One of the most important factors when it comes to optimizing your website for search engines is high quality link building. Having the same link for your mobile and desktop versions helps with easy promotion and link sharing. It’s also highly beneficial if you can offer your visitors a single link to share among friends and family.

Faster website load time

Websites that use responsive design generally load much faster than dedicated mobile sites. Some studies have shown that loading speed is an important factor that affects the ranking of websites on search engines.

Cost effective

Responsive web design is considered highly economical, as it saves you from having to build a separate mobile site for your business. The costs involved in developing the mobile version of a website can be quite high.

Lower chances of duplicate content

If you have a separate mobile site for your website, there are chances of Google’s bots interpreting this as duplicate content, which can affect your Google rankings negatively.

A number of brands that build mobile websites in order to reach a larger audience rarely experience the expected growth in business. Responsive web designs, on the other hand, have proven to be extremely effective at building a user base and improving search rankings.

Pro-Tips For Designing a Brilliant Website

Being a successful web designer requires the right set of skills as well as creativity. With the progress in time, the techniques used in web design are changing at a rapid pace. 2016 has already seen vast improvements in web design, with HTML5 now being the standard language for most websites.

Most web design companies provide website optimization and server maintenance in addition to building websites. Hence, a website should be both optimized for search engines and easy to maintain.

This article explores a few web design tips than can bring out the best in a website:

Keeping it Clean:

A website should appear clutter-free, especially the landing page. Leave out large spaces all around the site so that it appears slick and clean. The preferred format should be HTML5, which is used by most web design companies. It allows for smooth transition of the website from one page to another. Integrate multiple design elements to keep the layout minimal.

Using Bigger Fonts:

Typography has always been an essential design element when it comes to enticing viewers. Messages written in big and colorful fonts has the power to grab a reader’s attention. Choose a web-friendly typeface with automatic scaling, so the text can adapt to any kind of display such as a computer screen, tablet or mobile phone.

Rough Design:

Before designing a website, designers need to have a general idea of the look of the finished site. Many designers prefer to first write the base code first and edit it afterwards according to client specifications. This can consume a lot of time, and the final website might turn out differently. Web designers should first make a rough design of the site to get an idea of where specific elements go in.

Standard Design for Apps:

iOS and Android are the most popular mobile app platforms; hence it is natural that a client might request for an app for either platform along with the website. Design the app using standard design guidelines for the respective platforms for maximum efficiency and better user experience. Apple has its own set of design kits, while Google recommends material design for Android apps.

Use of Pictures:

A picture says a thousand words. Use high-definition images for the website. Investing in a premium stock image service is a better option as they offer pictures of all types as compared to free stock image websites which give limited choices. Combining images with typography is another effective way to differentiate your site from others and make it appear more artistic.